Every brand has a story, is yours fact or fiction?

Ant's Eye View guides organizations through the process of transforming customer experience and brand engagement by activating and embedding customer voice in every aspect of their business. The Ant's Eye View team comprises experienced practitioners delivering proven expertise in internal collaboration, social media, community building and management, and influencer strategy development.

  • Experience: After long careers delivering results for companies like Dell, the LEGO Company & Microsoft, we are proven social business practitioners with real world enterprise experience
  • Relationships: We burrow into your business, becoming an extension of your company while we partner to build social media capabilities into your organization
  • Success: With a proven set of social business services designed to listen to and engage their customers, partners and employees, we help brands of all sizes define and achieve their business objectives
  • Alignment: We bring deep expertise across all business functions – from marketing to technical support, from product management to partner programs, from the Web to corporate communications – so we can ensure that your brand story is a reflection of every touch point in your business.
  • Services: We offer social Strategy, Planning, Training, Speaking and Listening services designed to transform your business from the ground up.
What we do
RSS

From the Ant's Eye View Blog

  1. What People Are Saying About Ant’s Eye View

    My fellow Ants would tell you that the much of my professional time is spent telling the Ant’s Eye View read full post »

  2. An Ant’s Eye View Point-of-View: Governance and Precedent

    There is no question that the technology revolution has changed, and will surely continue to change the way we do read full post »

  3. An Ant’s Eye Point-of-View: Retrospective of April Fools’ Day in Social Media

    The April Fools’ Day ritual of making your friends believe something outrageously untrue has certainly changed when introduced into digital read full post »

Our Focus & Approach

1 Define

Launching forums or creating a Facebook page is easy; extracting value from them is hard, especially without clear business objectives. We'll analyze your business, interview your stakeholders and understand those key goals – from improving customer satisfaction to garnering product feedback to expanding brand awareness - so we can build the right social strategy to achieve those objectives.

2 Listen

Listening is the foundation of a comprehensive customer engagement strategy. Ant's Eye View takes a 360 degree view of your conversational landscape - from existing listening channels (employees, call centers, surveys, official websites) to the broad set of customer discussions occurring across the social Web - delivering practical customer insight and enabling your brand to leverage the voice of the customer across your business.

3 Organize

Is your company ready to connect with customers? Organizational alignment is a crucial, but oft overlooked, step on the path to engagement. We'll prepare your brand to engage in social media activities with a rigorous plan integrating governance and readiness, as well as resource, platform and content requirements. With proven project management and planning skills, Ant's Eye View ensures your social initiatives are structured for success from the start.

4 Engage

Successful engagement comes down to one thing: consistency. That means regularly responding to user issues, steadily incorporating consumer feedback, and increasingly empowering customers to do positive things for themselves, their community and the company. Ant's Eye View knows firsthand how to drive sustainable customer engagement on a massive scale; we've successfully done it at Dell, Lego, Microsoft and numerous other Fortune 500 clients.

5 Measure

"But how do we know that it's working?" The reality of any business requires the ability to show return on investment and, though the data points may be different, the goal for measuring customer engagement is the same: aligning operational metrics to your strategic business objectives. Ant's Eye View knows how to deal with the ROI "naysayers," combining the right quantitative and qualitative measures to analyze success and deliver actionable metrics for improving customer engagement.