Short video with Jacquie Touma of Microsoft. Jacquie shares some great ways that Microsoft engages with their partners. Recorded at MGX10 in Atlanta last week.
Jacquie Touma
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Microsoft Engages in More Ways with Partners
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Become a Storyteller
Do you work in a company, where you spend too much time reviewing and agonizing about power point slides? I have. So much time is spent on the look of the slide – template, font, images – that the message is at best, a secondary concern. A presentation is a communication with your audience. Power point just houses the visuals that support your message.
In the last week, I delivered two different presentations. At the end of both presentations, a few members of the audience asked questions and said “great presentation…I like the part when you said…”. No one said, “great power point slides”.
Instead of building a lot of power point slides; tell a story. Stories are memorable. Slides usually are forgotten. Remember Show and Tell in kindergarten, that was your first opportunity to tell a compelling story to an audience. At 5 years old, usually you are too nervous and just want to sit down. But you also did not labor over power point slides.
Stories have never gone out of style, just buried in business presentations. Next time you need to communicate a message to your audience, plan to tell a story. And if you are really bold, only use one power point slide with no words, just an image that symbolizes your story.
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Open Ant’s Eye View position: AEV Listening Manager
Ant’s Eye View is expanding an increasingly important part of our practice and as such looking to staff up. That’s right, we’re in the market for a Listening Manager, someone who can own and build our social listening services.
We’re looking for a real listening wonk. Someone who gets excited about data, loves playing with tools like Radian6 and Visible Technologies, and has been dying to let loose their entrepreneurial spirit to create a strong, profitable team focused on helping businesses not just collect data about what the world thinks of them but can also turn it into insight.
Is this you?
Ants Eye View will operate a listening practice for existing and new clients. A listening practice will provide clients with real-time online conversations (from customers, prospects, competitors, suppliers, shareholders) about clients’ brand/products. Online conversations provide a company with an opportunity to engage with customers, prospects, influencers about their brand/product. Insights can include: product feedback, purchase evaluation criteria, competitive offerings, customer satisfaction. Online conversations include: blog posts, blog comments, forum posts, tags (images and videos), tweets.
- Work with tools to establish a client profile. Profile will include topics and keywords used to identify relevant online conversations. Refine topics and keywords with client based on the online conversations returned via listening platform.
- Establish with client weekly metrics package including volume of online conversations, primary sources of online conversations, business insights and recommendations.
- Provide client with daily HOT list – “hot” online conversations with recommendations/actions clients should take to prevent public embarrassment or legal risk. Also insights and recommendations can be opportunity for client to accent the positive mentions occurring on the web.
- Manually score sentiment (negative, neutral, mixed, positive)
- Conduct any client training on tool, reports, or outreach process
- Establish him/herself as the AEV Listening GURU/Advocate. Actively participate in online conversations about this topic across the web (and offline at key events). Drive thought leadership to always demonstrate/challenge the power of Listening.
Apply at the Community Guy Jobs Board or drop us an email. But hurry, we’re moving fast on this one!
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