1. AEV @ SXSW 2010

    Monday, 31 Aug 2009 No Comments Posted by:

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    The Ant’s Eye View team has four sessions in the SXSW 2010 Panel Picker this year. We need your help! Can you vote us up?

    It’s Never What They Say, It’s What They Mean
    When someone yells online, it’s easy to get caught up in the negativity, seeing visions of doom and gloom. But more often than not, negativity is a form of passion. This session will introduce you to the fine art of translating community discussions into actionable decisions.

    Ensuring Everybody Goes Home Happy
     This session will convince you that any company/community relationship that is not built on the belief that success doesn’t exist unless “everybody goes home happy”, company and community members alike. You’ll learn how to find the right balance between serving your community while also delivering business results.

    Social Business Vitamins
    Discover the overlooked, but essential mental vitamins necessary to prepare the social body to function inside the Enterprise. Case studies that showcase what needs to in place to operate and benefit with the myriad of social tools and content.

    Watch Out For The Ugly Babies
    Everyone has seen an ugly baby, but no one has given birth to one. Online Communities are similiar, a lot of online communities are ugly and need help, but the parents who gave birth to the online community site are last to realize. Learn some ways to prevent ugly babies and if you believe you have one, get ideas to help your community become more attractive for your audience.

  2. Ant’s Marching on…Welcome Jennifer Hughes and our 360 Listening Service

    Friday, 28 Aug 2009 12 Comments Posted by:

    Ant’s Eye View is proud to welcome Jennifer Hughes to the AEV team. Jennifer will be leading our NEW Listening 360 Service. Listening is core to the AEV methodology and usually the overlooked stage of meaningful customer engagement. Listening 360 will provide our clients with business insights in areas of customer service, product feedback, identifying brand advocates, sales leads, and corporate reputation.

    Welcome Jennifer!

    Jennifer joins AEV from Dell, Inc. At Dell, Jennifer was the manager of the original customer outreach program that found negative customer experience issues and assigned talented technicians to resolve customer’s service complaints. All of the outreach started with an online mention of Dell or Dell products. Results were cited in Business Week where negative sentiment decreased from 49% to 22%. Jennifer has held positions in Customer Service, Online, and Corporate Communications, all with one focus – improving customer engagement with the brand.  We’re proud to add another proven practitioner to our team of professionals here to help our client achieve success with social customer engagement.

    Jennifer is a native Texan, where her family roots run deep.  She is a wife to Richard and mother to twin boys, Hayden and Holden.  She loves tackling local sprint triathlons, but you are more likely to find her kayaking on Lady Bird Lake in preparation for her next Adventure race.  She says she does it for the fitness, but we know she really likes the adventure!  Jennifer wrote about how she used technology in all areas of life in the Cyber Sisterhood Blog for Dell.

    You can follow Jennifer on twitter: @jenn_hughes 

    More to announce soon!  Our ant’s are becoming an army and are on the march!

    If you’d like more information or to schedule a briefing on our listening service, please contact Sean McDonald or Jennifer Hughes.

    Sean

  3. Customers Rock!

    Thursday, 27 Aug 2009 No Comments Posted by:

    Becky Carroll, Customer Advocate and blogger at Customers Rock! has a very powerful philosophy – best way to achieve organic growth is to successfully build upon a rock-solid customer base. I had the opportunity to meet Becky last year at Marketing Profs Digital Mixer and ever since I have read and admired how she carries the customer experience torch. So I jumped at the chance to guest blog. Take a minute to check out Becky and latest blog post on Avoid the Customer Tug of War.