Ant’s Eye View keeps on growing! Today, Ali McCourt joins the Silicon Valley anthill where she’ll be a consultant and ant entertainer, working with many of the Valley’s biggest companies on their community and social engagement strategies.
Ali joins the hill from Intuit’s TurboTax division where she most recently ran TurboTax’s award-winning Inner Circle community. 25,000 members strong, the Inner Circle community is one of TurboTax’s secret ingredients in staying closely connected to customers while building, marketing and supporting tax software. Ali’s efforts on the Inner Circle garnered her, and Intuit, a Forrester Groundswell Award in Company Transformation in 2008. More importantly, Ali implemented over 120 customer driven improvements directly into TurboTax products while she led the community.
If you run into Ali in and around the Valley, be sure to ask her about playing NCAA Division 1 volleyball at Pepperdine University or about living in Florence, Italy.
We’re thrilled to welcome Ali to Ant’s Eye View, and we hope you will too. You can find Ali on Twitter at @AliMMc.
Ant’s Eye View keeps on growing! Today, Ali McCourt joins the Silicon Valley anthill where she’ll be a consultant and ant entertainer, working with many of the Valley’s biggest companies on their community and social engagement strategies.
Ali joins the hill from Intuit’s TurboTax division where she most recently ran TurboTax’s award-winning Inner Circle community. 25,000 members strong, the Inner Circle community is one of TurboTax’s secret ingredients in staying closely connected to customers while building, marketing and supporting tax software. Ali’s efforts on the Inner Circle garnered her, and Intuit, a Forrester Groundswell Award in Company Transformation in 2008. More importantly, Ali implemented over 120 customer driven improvements directly into TurboTax products while she led the community.
If you run into Ali in and around the Valley, be sure to ask her about playing NCAA Division 1 volleyball at Pepperdine University or about living in Florence, Italy.
We’re thrilled to welcome Ali to Ant’s Eye View, and we hope you will too. You can find Ali on Twitter at @AliMMc.
Rod Brooks wears many hats. He’s known to some as @NW_Mktg_Guy, others as the CMO of PEMCO and now WOMMA President. To us at Ant’s Eye View, he’s also been a strong supporter and friend. So for that, we salute you, Rod, and congratulate you on your new role!
Rod began his role as WOMMA president at this week’s WOMMA summit and had 3 messages for members and marketers as they left: Share, Do, Get.
Share with your customers (what is something other than a transaction you share with your customers?)
Do for your customers (sure you sell, but what are you doing for your customers, not doing to your customers?)
Get from your customers (once you satisfy Share and Do, customers give back, they share your words and experiences within their networks)
Ant’s Eye View keeps on growing! Today, Ali McCourt joins the Silicon Valley anthill where she’ll be a consultant and ant entertainer, working with many of the Valley’s biggest companies on their community and social engagement strategies.