1. Another Practitioner Joins the Ranks: Patrik Wijkstrom

    Thursday, 14 Jul 2011 3 Comments Posted by:

    Patrik Wijkstrom_BioOne of the reasons we founded Ant’s Eye View just over two years ago, was because we saw a need in the market for experienced practitioners who have developed and implemented social business strategies at scale. 50+ clients and 20+ employees later, it’s clear there was, and continues to be, demand for this type of experience. Today, we’re excited to welcome another experienced practitioner to the team: Patrik Wijkstrom.

    Patrik joins Ant’s Eye View from Juniper Networks where he held a position of Senior Manager, Community and User Experience. Responsible for establishing a vibrant user community across Juniper’s website properties, he drove the successful rollout and re-design of Juniper’s technical communities and forums, developed social media marketing programs that tripled user community participation and led the team that transformed juniper.net to deliver an improved user experience.

    A native of Sweden, Patrik has spent the last 13 years developing rich end-user and partner web experiences at a variety of Fortune 500 companies, including Nortel and Bay Networks.

    Patrik lives on the Peninsula with his family. You’ll most likely find him on a squash court, at the symphony, reading Tranströmer, or traveling somewhere off the beaten path.

    If you see Patrik at the new Silicon Valley office at 154 Dana Street, please join us in giving him a warm welcome.

  2. An Ant's Eye Point-of-View: Facebook Storefront

    Tuesday, 12 Jul 2011 5 Comments Posted by:

    Last week Ant’s Eye View VP, Eric Weaver offered some insights around the importance of shifting engagement and content to social sites rather than hosting conversations on brand owned dot-com sites. Instead of making your target audience come to you, it’s about bringing your content and products to where your audience is. In fact, lately we’ve seen several examples of brands taking this idea a step further and not just transferring engagement and content but also purchasing and transactions through Facebook Storefront.

    Several brands that are currently using or testing social commerce include: 1-800 flowers, Procter & Gamble (client), Express, Best Buy, and Carnival Cruises.  These brands are looking at Facebook Storefronts as an extension of their current online and offline conversations with a goal of engaging customers and increasing interactions.

    Whether you’re already using Facebook Storefronts or thinking about testing it out, here are some ideas on how to make the most of Facebook Storefront:

    While Facebook Storefront is an interesting idea for consumer brands, we also want to emphasize the importance of first mapping out your company’s presence framework and identifying where your target audience participates. Facebook Storefront is not the only type of social commerce – in order to be successful, brands need to take time and choose opportunities that align with core business objectives. That said, if Facebook Storefront is the right option for your team, make sure to keep your target audience top of mind and adjust your strategy to fit the social channel and conversation happening today.

    An Ant’s Eye Point-of-View is curated and written by Senior Social Business Consultants: Kristy Bolsinger, Jenna Jantsch, Joann Jen, Geoff Knox and Ali McCourt. Ideas and reactions are welcome in the comments section.

  3. An Ant’s Eye Point-of-View: Facebook Storefront

    Tuesday, 12 Jul 2011 5 Comments Posted by:

    Last week Ant’s Eye View VP, Eric Weaver offered some insights around the importance of shifting engagement and content to social sites rather than hosting conversations on brand owned dot-com sites. Instead of making your target audience come to you, it’s about bringing your content and products to where your audience is. In fact, lately we’ve seen several examples of brands taking this idea a step further and not just transferring engagement and content but also purchasing and transactions through Facebook Storefront.

    Several brands that are currently using or testing social commerce include: 1-800 flowers, Procter & Gamble (client), Express, Best Buy, and Carnival Cruises.  These brands are looking at Facebook Storefronts as an extension of their current online and offline conversations with a goal of engaging customers and increasing interactions.

    Whether you’re already using Facebook Storefronts or thinking about testing it out, here are some ideas on how to make the most of Facebook Storefront:

    While Facebook Storefront is an interesting idea for consumer brands, we also want to emphasize the importance of first mapping out your company’s presence framework and identifying where your target audience participates. Facebook Storefront is not the only type of social commerce – in order to be successful, brands need to take time and choose opportunities that align with core business objectives. That said, if Facebook Storefront is the right option for your team, make sure to keep your target audience top of mind and adjust your strategy to fit the social channel and conversation happening today.

    An Ant’s Eye Point-of-View is curated and written by Senior Social Business Consultants: Kristy Bolsinger, Jenna Jantsch, Joann Jen, Geoff Knox and Ali McCourt. Ideas and reactions are welcome in the comments section.