Dates:
Tuesday, September 14, 2010, San Francisco
Wednesday, September 22, 2010, Chicago
Tuesday, October 12, 2010, Atlanta
Wednesday, October 13, 2010, Dallas
Who Should Attend: B2C and B2B companies. Brands and agencies. Executive Marketers, Digital Strategists, Community Managers, Customer Advocacy Managers, Social Media Strategists. And anyone who cares about their customers.
What will you get?
Real world case studies from brands who are generating measurable results with social customers and influencers
A thorough understanding of how customer communities increase the effectiveness of online marketing programs
In-depth demonstrations of the simplest, most intuitive way to measure and manage social media
Quality Q&A time with expert speakers
About Sean O’Driscoll:
Sean O’Driscoll is currently CEO of Ant’s Eye View, a strategy development and consulting firm that helps guide mid to large-size companies through the process of transforming customer experience and brand engagement by activating and embedding customer voice into all aspects of a company’s social business.
She’s been called “a powerful voice for nonprofits” by the Huffington Post, voted in the top 100 women in Seattle tech by TechFlash, was among seven across the world honored as a top women in technology at the 2010 South by Southwest Conference Digitini event and was recognized by the LA Times as part of the “Female Empire of Women in Tech.” Her name is Shauna Causey and we’re proud she’s now a part of Ant’s Eye View.
Shauna joins Ant’s Eye View from Comcast where she managed communications, community relations and partnered with Frank Eliason to lead many aspects of the company’s social media strategy.
Having worked closely with Shauna over the past year as Social Media Club Seattle Board members, I’ve witnessed firsthand Shauna’s passion for social media and the power these new technologies afford for real change in the community. And Shauna’s combination of moxie, understated charm and sheer will power has allowed her to do just that. Whether it’s launching Voluntweetup, a summer event series where local technology enthusiasts train and educate nonprofits on how to use social media effectively or starting TechMavens, a project that highlights the stories of trailblazing women involved in technology and social media across the United States, Shauna’s helped transform the way people think of social media – from beyond technology to what technology can do for society.
In her free time, Shauna is an avid beach volleyball player and serves on the Board for a number of nonprofits including Leadership Tomorrow and the Jolkona Foundation.
Shauna’s new role as Senior Consultant and Ant Evangelist will have her traveling up and down the West Coast adding her corporate communications and community relations experience to the team. She’ll join the firm officially on August 9 and begin immediately supporting the company’s growing roster of enterprise clients in the Silicon Valley area.
Please join us in warmly welcoming the talented Shauna Causey (@shaunacausey) to the anthill.
Companies today invest countless hours, not to mention thousands of dollars, trying to organize content and develop keywords that improve search engine page rank and increase web traffic. The fact of the matter is that boosting organic web results through search engine optimization (SEO) and creating contagious content is not enough. While these techniques do successfully improve active content discovery and organic referral traffic, what if your customers aren’t actively searching?
In this age of infomania, where most of us have Tweetdeck or Facebook up on our screens during the day, passive content discovery is increasingly prevalent. While we aren’t actively searching for content, when something interesting gets populated into our social stream, we typically click on the link and check it out. Oftentimes, it doesn’t matter if we were doing something else. Links, referrals, images and recommendations from our friends and family typically receive first priority. That’s why optimizing web content to get information into as many social feeds is more important than ever.
This week’s Tech Talk post features Gigya, an on-site social optimization technology that enables content discovery through social channels by aggregating social API for single API access. For users, Gigya allows for a seamless experience connecting into third-party websites through social platforms and provides an easy way to share content they’d like to recommend to their friends. For businesses, Gigya builds the pipes between social platforms (Facebook, Twitter, etc.) and corporate websites, helps lowers the friction in the registration process through single sign-in registration, delivers insightful reports about web traffic by platform — all the while, gaining access to a user’s social graph and friends through sharing.
We’ve provided two videos (from Gigya) that illustrate how easy Gigya can be used to share content and drive engagement.
Another business use case for Gigya is the tool’s ability to deliver granular analytics about user interaction and web traffic by platform. With Gigya, businesses can aggregate analytics from multiple social platforms – Twitter, LinkedIn, Facebook, MySpace Google and Yahoo into one user interface. Through these types of reporting, it’s easy for companies to measure and compare which content gets shared most frequently and on what platform. Other possible metrics include: total connected users, new users, new connections by platform, newsfeed posts, newsfeed posts by platform, status updates, messages sent, messages sent by platform, referral traffic and referral traffic by platform.
Right now, we’re just skimming the surface of Gigya, I’d highly recommend poking around the Gigya website for more information. Special thanks to Ben Pashman, Senior Vice-President of Business Development at Gigya for the interview.
Next up for Tech Talk review is Klout. Do you have any questions you’d like to ask about Klout, the “standard for influence?”
Shauna joins Ant’s Eye View from Comcast where she managed communications, community relations and partnered with