1. A Bright Start to the New Year: Welcome Eric Weaver to Ant’s Eye View

    Tuesday, 4 Jan 2011 15 Comments Posted by:

    2581_143021230194_560415194_6318963_4501534_nTo kick off the New Year, we’re thrilled to announce that veteran digital marketer Eric Weaver will join the Seattle office of Ant’s Eye View, where he’ll focus on providing strategic counsel to key accounts, helping organizations integrate social media into their value chain, and partnering with clients through their social engagement journeys.

    A true pioneer in digital marketing, Eric began his 20-year career in 1991 as a Community Manager and Content Curator at America Online, and since then he’s helped drive awareness, revenue and loyalty for household brands across North America. Eric brings solid experience in digital and social marketing from agencies like Edelman, Young & Rubicam and DDB Worldwide, and adds client-side expertise in nearly every type of traditional brand marketing — direct, events, interactive, email, PR and social — to Ant’s Eye View.

    Eric’s account list is expansive. He’s helped brands like Brita, Clorox, De Beers, GE, Intel, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and even the Clinton Administration build and extend their brands online connecting traditional brand development with social engagement. In addition, Eric’s launched and relaunched numerous products, including the Smart TV, Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, and Sebastian hair-care products.

    Eric speaks regularly on social marketing and social good, and has been mentioned or quoted in BusinessWeek, AdAge, Fortune, Hoover’s, Inc., the National Review, the Seattle Times and the Washington Post. In 2009, he was awarded a Brand Leadership Award from the World Brand Congress. In both 2009 and 2010, he presented on social marketing at the International Consumer Electronics Show.

    Eric will officially start on January 17, but in the meantime, check out some of his fun facts below and feel free to connect with him on Twitter: @weave. Welcome Eric!

    Fun Facts about Eric:

    • Eric is a true digital native. His foray in the digital space started with white-hat dialup hacking in 1977, and using the Arpanet in 1979 — long before the emergence of what we know today as the Internet.
    • When asked about Eric’s social media “wow” moment, he doesn’t stop to hesitate. Ask him about the AOL MIDI Jam Project, and he’ll recount about how people all over the country were composing music together without ever having met or even spoken, back in 1991.
    • Eric counts photography as one his passions and even started the popular Seattle Flickr meetup group, which has grown close to 2,000 members.
    • In 1997, Eric’s technical assistance helped a small town in Ireland win the Irish Government’s Information Age Town Competition, guaranteeing the townsfolk $32MM in computers, connectivity and training.
    • Eric helped launch the original Procter & Gamble website in 1996 as well as Kraft Foods’ first intranet.
    • He also says, “ask me about the time Secret Service snipers had my head in their sights.”

  2. A Bright Start to the New Year: Welcome Eric Weaver to Ant's Eye View

    Tuesday, 4 Jan 2011 14 Comments Posted by:

    2581_143021230194_560415194_6318963_4501534_nTo kick off the New Year, we’re thrilled to announce that veteran digital marketer Eric Weaver will join the Seattle office of Ant’s Eye View, where he’ll focus on providing strategic counsel to key accounts, helping organizations integrate social media into their value chain, and partnering with clients through their social engagement journeys.

    A true pioneer in digital marketing, Eric began his 20-year career in 1991 as a Community Manager and Content Curator at America Online, and since then he’s helped drive awareness, revenue and loyalty for household brands across North America. Eric brings solid experience in digital and social marketing from agencies like Edelman, Young & Rubicam and DDB Worldwide, and adds client-side expertise in nearly every type of traditional brand marketing — direct, events, interactive, email, PR and social — to Ant’s Eye View.

    Eric’s account list is expansive. He’s helped brands like Brita, Clorox, De Beers, GE, Intel, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and even the Clinton Administration build and extend their brands online connecting traditional brand development with social engagement. In addition, Eric’s launched and relaunched numerous products, including the Smart TV, Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, and Sebastian hair-care products.

    Eric speaks regularly on social marketing and social good, and has been mentioned or quoted in BusinessWeek, AdAge, Fortune, Hoover’s, Inc., the National Review, the Seattle Times and the Washington Post. In 2009, he was awarded a Brand Leadership Award from the World Brand Congress. In both 2009 and 2010, he presented on social marketing at the International Consumer Electronics Show.

    Eric will officially start on January 17, but in the meantime, check out some of his fun facts below and feel free to connect with him on Twitter: @weave. Welcome Eric!

    Fun Facts about Eric:

    • Eric is a true digital native. His foray in the digital space started with white-hat dialup hacking in 1977, and using the Arpanet in 1979 — long before the emergence of what we know today as the Internet.
    • When asked about Eric’s social media “wow” moment, he doesn’t stop to hesitate. Ask him about the AOL MIDI Jam Project, and he’ll recount about how people all over the country were composing music together without ever having met or even spoken, back in 1991.
    • Eric counts photography as one his passions and even started the popular Seattle Flickr meetup group, which has grown close to 2,000 members.
    • In 1997, Eric’s technical assistance helped a small town in Ireland win the Irish Government’s Information Age Town Competition, guaranteeing the townsfolk $32MM in computers, connectivity and training.
    • Eric helped launch the original Procter & Gamble website in 1996 as well as Kraft Foods’ first intranet.
    • He also says, “ask me about the time Secret Service snipers had my head in their sights.”

  3. The Anthill Grows Again: Meet Tyler Welch, Jenna Jantsch and Geoff Knox

    Monday, 12 Jul 2010 6 Comments Posted by:

    A short 14 months ago, Jake, Sean M, Dustin and I were sitting at Suncadia planning to add a social listening practice to our young strategy services team. At that time, we were four ants on the anthill and over the past year, we’ve rapidly grown the team to meet a growing demand for practical, real world experience with creating social businesses. Alas, one year later, we’ve grown to 15 and we’re proud to have assembled a team of seasoned practitioners who bring depth of industry expertise, practical thinking and customer focus that will immediately add value to our clients and their customers.

    Without further ado, let’s introduce you to our newest consultants:

    tyler_colorMeet Tyler Welch. This avid West Ham United supporter joins Ant’s Eye View after spending four years at Microsoft in the Community and Online Support Team where he led the global launch of Microsoft Answers in 12 languages for Windows and Office. When he wasn’t at Qwest Field cheering on the Sounders, he worked closely with online community leaders for XBOX, Windows Phone and other consumer products and community leaders who have been awarded and recognized as Microsoft MVPs.

    Before Microsoft, Tyler was a General Manager for Gateway, leading sales, training and support for multiple markets in the Western United States. In his spare time, Tyler is a drummer in a New Wave Punk band called Groggy Bikini.  I’m not quite sure what a Groggy Bikini is, but I’m thrilled to add a new punk band offering to our portfolio if you want to hear them!

    DSC00436Jenna Jantsch, a new resident to the San Jose area, brings hands-on experience driving social media marketing efforts for Vertical Response, a large email and marketing service provider to small businesses. In addition to driving social media marketing for Vertical Response, Jenna regularly taught social media marketing best practices to small business owners through a wide variety of speaking engagements.

    Jenna joins Ant’s Eye View immediately after her honeymoon so wish her a great first day in marriage and on the job!

    geoffLast but not least, Geoff Knox comes to Ant’s Eye View from communications firm WCG, as part of their social media group optimizing listening and engagement strategies for the new online landscape. Geoff was one of the original members of the Dell customer outreach program as team lead, and brings valuable experience in customer and technical support, sales and corporate communications for companies working in the online space.

    When not herding children with his wife, Geoff spends time obsessing over professional football teams based out of Oakland, California. In fact, Geoff is such a die-hard fan, he even owns a Darth Vader Raiders helmet.

    Please join us in warmly welcoming these three ants to the team.

    Our quest for talent has not waned. We’re hiring for a Senior Consultant for our new Silicon Valley office to support a growing roster of enterprise clients in the area. For more information on what we’re looking for in a Social Business Consultant, drop us a note in the comments section.