Date: Thursday, September 2, 2010
Location: Online Webinar
URL: http://www.marketingprofs.com/marketing/online-seminars/298
Contact on the anthill: Sean McDonald
Who should attend: Small business leaders (CEO, COO, Marketing, Customer Service, PR) and Managers tasked to develop a social media plan for their company
So much is written about large corporations capitalizing on social media (Comcast Cares, Dell Learns to Listen, My Starbucks Idea, Old Spice videos). What about small businesses? Do you believe that social media is out of reach because you don’t have the resources or experience? Or maybe you just don’t know where to start?
Social media is better suited for small business than large corporations. Not all large corporations are engaging with social media (for variety of reasons), but small companies can benefit from social media because you are small—you are nimble, less bureaucratic, and at times more human than a large brand. Join us as we share with you why your small business is better suited for the new frontier and lessons that can be learned from both small and large companies that have already embarked on their social media journey.
Social media democratizes commerce. The best businesses have always established and nurtured great relationships with customers, employees, suppliers, and the general public. Somewhere over the last 50 years the relationship became one sided—company talks, people listen. Now the relationship has shifted to people talk, company listen. Great companies today are operating in the middle ground where they talk, but first listen.
