Date: June 9-11, 2010
Location: San Jose, CA
URL: Ragan.com
Contact on the Anthill: Sean O’Driscoll & Kira Wampler
We’re not in silos anymore, Toto
Featuring: Kira Wampler, Ant’s Eye View
Social media allows large corporations to be human by breaking down the barriers between customer and company. However, in most companies, barriers still exist between teams. Who “owns” Twitter, Facebook and YouTube—PR, marketing, customer support? And do your customers really care?
Learn from the experiences of the small business team at Intuit where silos are coming down daily. Learn how the team took partnership seriously, resisted the urge to “own” and delivered strong business performance as a result.
This case-study will show you how to:
- Love your legal, finance and security partners
- Make the matrix work for you by connecting central team and business unit/product team goals
- Transform your organization when marketing, customer support and product teams partner around customer outcomes
- Tap the power of your employees’ engagement to spread an authentic experience on the social web
Maximize your social media ROI
Featuring Philippa Gamse, Websites That Win International; Lionel Menchaca, Dell (via Telepresence); Sean O’Driscoll, Ant’s Eye View
Communicators, executives and controllers increasingly need proof of return on investment for social media initiatives, and considering current economic conditions, rightly so.
However, many businesses leave money on the table and fail to take full advantage of revenue-generating opportunities from their online presence. In many cases, companies don’t know about these losses, or how to detect them.
This panel discussion will provide guidance to set a clear, strategic 30,000-foot view for your social media activities. Are you supporting existing goals and objectives? How will you know if you’re successful?
You’ll learn how to:
- Define strategies for your social media presence, ensuring support for your business and allowing you to effectively measure results
- Derive meaningful and actionable intelligence, not just feel-good numbers, from your Web analytics to direct ongoing improvements
- Designate appropriate management and implementation personnel, with an appreciation of the skills and knowledge required for each role
