1. School of WOM

    Tuesday, 23 Mar 2010 No Comments Posted by:

    SchoolOfWOM

    WOMMA School of WOM

    Date: May 24-26, 2010
    Location: Chicago, IL
    URLhttp://www.womma.org/schoolofwom/

    Session Description:  Case study on “Building a Community of Customer Evangelists.”

    Jackie Huba, Ant’s Eye View and Coni Rechner, Discovery Education will discuss how Discovery created a teacher evangelist program called the Discovery Educator Network to encourage teachers to collaborate and share lesson plans using an innovative subscription video product. Because of the evangelical and loyal support from teachers, Discovery has experienced dramatic revenue increases. Learn from Discovery how to best design, deliver, and measure a customer evangelism program for maximum impact.

  2. WOMMA Merlot Monday

    Saturday, 20 Mar 2010 No Comments Posted by:

    Screen shot 2010-03-20 at 10.12.44 PM

    WOMMA Merlot Monday
    Topic: Utilizing Media to Create Talkable Brands
    Date: April 19
    Time: 5:30p – 7:30p CST
    Host: Council of Public Relations Firms
    Location: Austin, TX
    Register: http://bit.ly/networkingevents

    Join WOMMA and the Council of Public Relations Firms (CPRF) for wine, networking, and education. With an emphasis on learning from industry experts, our event will provide insight into how media integrates to ensure your brand becomes talkable across all consumer touch points. Ant’s Eye View Chief Idea Officer, Jake McKee will join the panel of experts discussing talkable brands.

    The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. This same consumer is spending an hour a day engaging with others on social media websites like Twitter and Facebook. Offline and online, word of mouth is happening and the smartest brands are benefiting from these conversations by becoming more talkable.

  3. Ant’s Eye View Opens Silicon Valley Office

    Tuesday, 9 Mar 2010 5 Comments Posted by:

    2009 was an amazing year for Ant’s Eye View. It’s hard to imagine that only 1 year ago, Dustin was starting as employee #1 and we only had 1 office. Today, we’re at 11 employees, 2 offices, and a unholy number of frequent flier miles amongst our team.

    Ant’s Eye View is a true “practitioner brand”, a company based on a team who have done real social media and customer engagement work inside big, complex companies. We’ve been in the trenches. We’ve written the go-to books about the topic. We’ve wrestled with legal departments. We’ve walked in our clients shoes, over and over again.

    With that in mind, it is with great pleasure that I announce something amazing: We are opening our third office. This office will be based in Silicon Valley and will support our growing base of clients in that area. Silicon Valley is home to some of the most amazing, most innovative companies in the world. We’ve been proud to count Cisco, Yahoo!, SAP, Symantec, and Apple amongst our clients. Now we can count them as neighbors too.

    Of course, to open a successful office an innovative culture like the Valley, we needed a heavy hitter. A really heavy hitter.

    We’re even more proud to announce that Ant’s Eye View has hired Kira Wampler of Intuit social media marketing and community engagement fame to lead and build our Valley office.

    When it comes to being in the trenches with customer engagement, nobody has been deeper, or done more amazing work than Kira Wampler. Having had a chance to work with Kira when she was the Group Marketing Manager of Online Engagement at Intuit, we were blown away by her depth of knowledge, amazing leadership, and of course her stunning use of BSG references. Kira has received Intuit’s Small Business Marketer of the Year Award not once, but twice (2008 and 2009), and her project Small Business United won the WOMMA 2009 Grand Prix Award. In short, she’s a rockstar.

    If you don’t know Kira, be sure to say hello. She’ll be here in Austin this weekend, taking part in SXSWi, or you can tweet her @kirasw. And in case you need something to talk to her about, here’s a few factoids that you can use as conversation starters:
    * Kira is proficient in Spanish, French and conversational Bahasa Indonesia and Vietnamese
    * Her first “tech job” was marketing a full-text, search and retrieval database on Japan-related information in…1993!
    * She’s mad for March Madness
    * She started her own company in 1995 (Spanish language adventure travel) and sold it in 1998
    * She’s married to a chef, loves great food but is totally content eating some salty french fries

    If you don’t know Kira, be sure to say hello. She’ll be here in Austin this weekend, taking part in SXSWi, or you can tweet her @kirasw. And in case you need something to talk to her about, here’s a few factoids that you can use as conversation starters:

    • Kira is proficient in Spanish, French and conversational Bahasa Indonesia and Vietnamese
    • Her first “tech job” was marketing a full-text, search and retrieval database on Japan-related information in…1993!
    • She’s mad for March Madness
    • She started her own company in 1995 (Spanish language adventure travel) and sold it in 1998
    • She’s married to a chef, loves great food but is totally content eating some salty french fries

    Welcome aboard, Kira! We can’t wait for you to start… April 14, 2010 can’t come soon enough!


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