1. See and Hear the Ants at SXSW 2010

    Friday, 21 Aug 2009 View Comments Posted by: Sean McDonald

    Ant’s Eye View submitted four sessions for your consideration at 2010 SXSW Interactive Conference.  Please take a look at the different proposals and vote on ideas you like best.

    Call to Action – between now and September 4th:

    • Create a free account and review the session proposals on the SXSW Panel Picker clip_image002
    • Once registered click over to the Interactive programming in the Picker and do an initial sort of “Ant’s Eye View”
    • Add commentary and vote for your favorites (and hopefully that includes the Ant’s Eye View submissions below).
    • Spread the word (e.g., blog, tweet, shout ) about SXSW Interactive. Voting ends September 4.

    Watch Out for the Ugly Babies (Sean McD – Colony Master)

    Everyone has seen an ugly baby, but no one has given birth to one. Online Communities are similar, a lot of online communities are ugly and need help, but the parents who gave birth to the online community site are last to realize. Learn some ways to prevent ugly babies and if you believe you have one, get ideas to help your community become more attractive for your audience.

    Questions that will be addressed:

  2. What makes a Community Ugly? Do they start out ugly or grow ugly?
  3. What do you mean by ugly? Is it just about site design?
  4. How should a company plan a community to prevent making common mistakes?
  5. How do I enlist help from the community to make it a more desirable experience?
  6. What are some examples of ugly communities?
  7. What are some examples of turn -around stories of communities?
  8. If I own a ugly community, what can I do first to improve the site?

    9.  

    Social Business Vitamins (Sean McD– Colony Master)

    Discover the overlooked, but essential mental vitamins necessary to prepare the social body to function inside the Enterprise. Case studies that showcase what needs to in place to operate and benefit with the myriad of social tools and content.

    Questions that will be addressed:

  9. What are the overlooked operational issues to be a social enterprise?
  10. How much focus should be on tools vs. process?
  11. What is a Social Enterprise?
  12. what are some examples of a good social enterprise?
  13. What are the vitamins that you refer to as essential?
  14. What are the social tools that enterprises struggle with?
  15. What skills are required to operate a successful social enterprise?

    16. It’s Never What They Say, It’s What They Mean (Jake – Ant Wrangler)

    When someone yells online, it’s easy to get caught up in the negativity, seeing visions of doom and gloom. But more often than not, negativity is a form of passion. This session will introduce you to the fine art of translating community discussions into actionable decisions.

    Questions that will be addressed:

  16. When someone yells at our company about our product, are they really upset or just passionate?
  17. How do I know when to respond to negativity?
  18. What are appropriate responses to community members?
  19. Why is text communication so difficult, and so important?
  20. How do I write strong copy?
  21. How can I clarify my intent and meaning through the horrible communication method of text?
  22. What is community communication?
  23. Why is community communication so hard to understand?

    24.  

    Ensuring Everybody Goes Home Happy (Jake – Ant Wrangler)

    This session will convince you that any company/community relationship that is not built on the belief that success doesn’t exist unless "everybody goes home happy", company and community members alike. You’ll learn how to find the right balance between serving your community while also delivering business results.

    Questions that will be addressed:

  24. How do I determine what makes community members happy?
  25. How do I convince my colleagues to
  26. How long is the "long view" on understanding when our company should "go home happy"?
  27. How do I communicate my business needs to community members?
  28. What happens when community members forget my business needs?
  29. How do I translate community "happy" drivers into internal understanding?
  30. How can I task colleagues to help deliver "happy" when it’s not obvious what the business driver is?

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