Nice to see my quote picked up:
“It is gratifying to have industry data and analysis to support what many of us already believed – that word of mouth is the single most important driver of every decision we make as consumers,” said Sean O’Driscoll, General Manager of Community Support Services at WOMMA member company Microsoft. “It reinforces the fact that one customer’s perception is statistically significant.”
Have a read of the whole story here. What’s the secret sauce to really make WOM work? Could it be…influencers? That’s my bet if you’ve been reading this blog.
Sean
Hi Sean:
Nice quote – I also saw the study – and found it fascinating that the biggest share of the $$$ were for strategy and consulting – people just don’t know what to do with it:
http://humanvoice.wordpress.com/2007/11/30/word-of-mouth-ad-spending-up-359/
TO’B
Comment by Tom O'Brien — December 10, 2007 @ 12:41 pm