1. Open Ant’s Eye View position: AEV Listening Manager

    Wednesday, 22 Jul 2009 View Comments Posted by: Jake McKee

    Ant’s Eye View is expanding an increasingly important part of our practice and as such looking to staff up. That’s right, we’re in the market for a Listening Manager, someone who can own and build our social listening services.

    We’re looking for a real listening wonk. Someone who gets excited about data, loves playing with tools like Radian6 and Visible Technologies, and has been dying to let loose their entrepreneurial spirit to create a strong, profitable team focused on helping businesses not just collect data about what the world thinks of them but can also turn it into insight.

    Is this you?

    Ants Eye View will operate a listening practice for existing and new clients. A listening practice will provide clients with real-time online conversations (from customers, prospects, competitors, suppliers, shareholders) about clients’ brand/products. Online conversations provide a company with an opportunity to engage with customers, prospects, influencers about their brand/product. Insights can include: product feedback, purchase evaluation criteria, competitive offerings, customer satisfaction. Online conversations include: blog posts, blog comments, forum posts, tags (images and videos), tweets.

    1. Work with tools to establish a client profile. Profile will include topics and keywords used to identify relevant online conversations. Refine topics and keywords with client based on the online conversations returned via listening platform.
    2. Establish with client weekly metrics package including volume of online conversations, primary sources of online conversations, business insights and recommendations.
    3. Provide client with daily HOT list – “hot” online conversations with recommendations/actions clients should take to prevent public embarrassment or legal risk. Also insights and recommendations can be opportunity for client to accent the positive mentions occurring on the web.
    4. Manually score sentiment (negative, neutral, mixed, positive)
    5. Conduct any client training on tool, reports, or outreach process
    6. Establish him/herself as the AEV Listening GURU/Advocate. Actively participate in online conversations about this topic across the web (and offline at key events). Drive thought leadership to always demonstrate/challenge the power of Listening.

    Apply at the Community Guy Jobs Board or drop us an email. But hurry, we’re moving fast on this one!

    • Great idea, Jake. Most companies today really need this and no one is doing it well yet. Well played. :)
    • Shouldn't companies have been doing that all along? Listening isn't new, why all of a sudden has in become in vogue?
    • @seamuswalsh To some extent, sure. But as business has moved from a more personal interaction (think general stores and corner stores where most businesses knew their patrons personally, all of their patrons) to a more mass interaction (where global, super, mega companies replaced most of our commerce activity), companies stopped truly listening. They researched, they surveyed, they aggregated.

      The difference today is that a) the weight and momentum of mass interaction has taken a serious hit as social tools and mindsets have allowed even big companies to engage one-on-one again in a quasi-scalable way, and b) the tools (and the necessity for them) have allowed companies to more easily track and engage and react to the many, many conversations going on in these new social channels.

      It's not en vogue now as much as it's a new requirement that largely due to tech changes didn't exist even a few years ago.
    • 1. The tools weren't really there a year ago.
      2. Most businesses weren't interested in listening a year ago. (They thought everything was just fine.)

      ;)
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