Who is Ant’s Eye View?
Management Guru Peter Drucker said:
“The purpose of a business is to create a customer.”
Well, we respectfully disagree. At Ant’s Eye View, we say:
“The purpose of a business is to create customers who create customers.”
That means not just evolving your relationship with customers, but enabling their relationships with each other so they can share their wants, needs and passions for your products with you – and the world.
Ant’s Eye View is in the business of helping our clients transform customer experience and engagement by embedding and activating that customer voice within every aspect of their business.
When asked the difference between good and great hockey players, Wayne Gretzky said:
“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
Whatever business you’re in, whoever you do business with, the puck of relevant conversations about your brand – reviews, feedback, stories, suggestions, ideas, complaints, inquiries, cries for help – have shifted into social mediums. Continuing to rely on traditional phone, web and broadcast mechanisms for customer engagement is simply insufficient – in fact, we’d argue, it’s a going out of business strategy.
Unfortunately, 90% of the conversation about social media is about tools and technologies when the reality is that success in this medium is 90% about people and process.
That’s where we come in. We’re a small but deeply experienced management consulting practice that specializes in building Social Businesses.
Our team is ultimately who we are. Combined we have over 40 years of experience in online, social customer engagement. What makes us different is a history of proven success as practitioners, leading social business change within enterprises (Microsoft, LEGO, Dell) and a track record of success with Ant’s Eye View customers including brands like PEMCO Insurance, Apple, SAP, Musicians Friend, Walgreens, Cisco and HP to share just a few recognizable names.
Our process and passion has been highlighted in Wired and industry leading books on Social Media and Word of Mouth (The Cluetrain Manifesto, Groundswell, Word of Mouth Marketing, Anatomy of Buzz, Creating Customer Evangelists, Citizen Marketers: When People Are the Message).