WOMMA School of WOM
Date: May 24-26, 2010
Location: Chicago, IL
URL: http://www.womma.org/schoolofwom/
Session Description: Case study on “Building a Community of Customer Evangelists.”
Jackie Huba, Ant’s Eye View and Coni Rechner, Discovery Education will discuss how Discovery created a teacher evangelist program called the Discovery Educator Network to encourage teachers to collaborate and share lesson plans using an innovative subscription video product. Because of the evangelical and loyal support from teachers, Discovery has experienced dramatic revenue increases. Learn from Discovery how to best design, deliver, and measure a customer evangelism program for maximum impact.