Date: April 22, 2010
Location: Austin, TX
URL: http://www.socialcommercesummit.com/agenda.html
Contact on the Anthill: Sean McDonald & Ben McConnell
The Social Commerce Maturity Curve
The day will kick off with a look at what “maturity” means in the burgeoning world of social. We’ll plot each of you on the curve to ensure that everyone gets the most from this highly interactive day.
You’ll learn:
- Where you and your brand fit on the continuum
- How to perfect and make the most of each stage of the game
- How the rest of the day will fuel your next six months of social initiatives
Let’s Build a Social Media Plan
Ben McConnell, Author and Principal, Ant’s Eye View
We’ll lead one brand through an assessment of their current social media program and frame a social media plan using the Objective-Goal-Strategy-Tactic (OGST) framework. This will illustrate exactly how you can go through the same process for your own brand.