Ant's Eye View - Community strategy from the ground level

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Ant's Eye View is a consumer-centric strategy firm helping organizations understand how to collaborate with consumers, community members, and enthusiast groups.

While we work hard to keep our active client list small (and therefore our work focused), we're always interested in talking to you about your needs. Give us a call and let's see how we can work together!

Jake McKee
contact@antseyeview.com
Tel: +1.214.566.5957

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The Clue Unit

Jake, together with fellow social media experts Lee and Chris, podcast a weekly podcast called The Clue Unit. The team focuses on helping bring the concepts of social media, community building, and the ideas laid out in the fanstic book, The Cluetrain Manifesto to daily business practice.

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Webinars

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Community Engagement Webinar Series

	Pitching Community Concepts to Upper Management Date: Thursday, November 1, 2007 Time: 2:00pm Central Standard time Duration: 45 minutes This webinar will help you learn some tricks of the trade to ease your boss(es) to the idea that interacting directly with your community is a great idea. More Details You're ready to engage your community members. The community has been begging you for your attention. Your colleagues are ready to give it a shot. There's only one thing standing in your way... Upper Management. This webinar will help you learn some tricks of the trade to ease your boss(es) to the idea that interacting directly with your community is a great idea. You will learn: The language of community: how to talk about engaging your consumers without scaring anyone. Effective presentation methods Asking your community for help in delivering messages Building an internal communication strategy This session will be conducted by Jake McKee is an evangelist for online and offline community building, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development. Jake is the Principal at Ant's Eye View, a Dallas-based social media and customer engagement consultancy. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction. Price: $195.00 Avg. Customer Rating: (0) Rate This item: Saved
	Best Practices for Engaging Existing Communities Date: Wednesday, October 24, 2007 Time: 1:00pm Central Standard time Duration: 45 minutes This webinar will introduce you to best practices for engaging existing community groups. More Details Brand enthusiast, product loyalists, community advocates, fans. They’re a unique breed who is passionately engaged with your product/service. Most companies dream of having a strong community of loyalists, but as the saying goes “be careful what you wish for”. People don’t form and interact with communities in order to support a company. They do it to serve their own emotional needs and desires. In short, they do it because it’s fun. This webinar will introduce you to best practices for engaging existing community groups such as: Surveying the landscape The crucial first impression – ensuring a positive introduction 1) Listen. 2) Join. 3) Start Listening between the What to deliver to show you’re serious Planning the long-term together with community members This session will be conducted by Jake McKee is an evangelist for online and offline community building, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development. Jake is the Principal at Ant's Eye View, a Dallas-based social media and customer engagement consultancy. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction. Price: $195.00 Avg. Customer Rating: (0) Rate This item: Saved
	Best Practices for Safer User Generated Content Projects Date: Wednesday, October 31, 2007 Time: 1:00pm Central Standard time Duration: 45 minutes This webinar will introduce and discuss best practices for ensuring a positive, fun experience for your users and customers, while reducing risk for your company. More Details In 2006, Time Magazine named “You” as its Person of the Year, bringing even more attention to the new social phenomenon of engaging consumers in the creation and submission of content of all types. From Super Bowl ads to personal profiles, consumers are now participating side by side with companies in the creation User Generated Content (UGC) Web projects. The power of these sites can be significantly diminished by negative or divisive submissions from that small percentage of consumers who can ruin an experience for everyone. This webinar will introduce and discuss best practices for ensuring a positive, fun experience for your users and customers, while reducing risk for your company. While there are a great many methods to find this balance, this session focuses on six key (and often under appreciated) techniques: Craft your guidelines Build automated filters Embrace your technology Enlist your users Make moderation actions visible Moderation tools need love too This session will be conducted by Jake McKee is an evangelist for online and offline community building, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development. Jake is the Principal at Ant's Eye View, a Dallas-based social media and customer engagement consultancy. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction. Price: $195.00 Avg. Customer Rating: (0) Rate This item: Saved