Best Practices for Engaging Existing CommunitiesDate: Wednesday, October 24, 2007
Time: 1:00pm Central Standard time
Duration: 45 minutes

This webinar will introduce you to best practices for engaging existing community groups.

Brand enthusiast, product loyalists, community advocates, fans. They’re a unique breed who is passionately engaged with your product/service. Most companies dream of having a strong community of loyalists, but as the saying goes “be careful what you wish for”. People don’t form and interact with communities in order to support a company. They do it to serve their own emotional needs and desires. In short, they do it because it’s fun.

This webinar will introduce you to best practices for engaging existing community groups such as:

• Surveying the landscape
• The crucial first impression – ensuring a positive introduction
• 1) Listen. 2) Join. 3) Start
• Listening between the What to deliver to show you’re serious
• Planning the long-term together with community members

This session will be conducted by Jake McKee is an evangelist for online and offline community building, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development.

Jake is the Principal at Ant's Eye View, a Dallas-based social media and customer engagement consultancy. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.

Price: $195.00