Best Practices for Safer User Generated Content ProjectsDate: Wednesday, October 31, 2007
Time: 1:00pm Central Standard time
Duration: 45 minutes

This webinar will introduce and discuss best practices for ensuring a positive, fun experience for your users and customers, while reducing risk for your company.
In 2006, Time Magazine named “You” as its Person of the Year, bringing even more attention to the new social phenomenon of engaging consumers in the creation and submission of content of all types. From Super Bowl ads to personal profiles, consumers are now participating side by side with companies in the creation User Generated Content (UGC) Web projects.

The power of these sites can be significantly diminished by negative or divisive submissions from that small percentage of consumers who can ruin an experience for everyone.

This webinar will introduce and discuss best practices for ensuring a positive, fun experience for your users and customers, while reducing risk for your company. While there are a great many methods to find this balance, this session focuses on six key (and often under appreciated) techniques:

• Craft your guidelines
• Build automated filters
• Embrace your technology
• Enlist your users
• Make moderation actions visible
• Moderation tools need love too

This session will be conducted by Jake McKee is an evangelist for online and offline community building, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development.

Jake is the Principal at Ant's Eye View, a Dallas-based social media and customer engagement consultancy. In a past life, Jake was the Global Community Relations Specialist for the LEGO Company, where he spent five years on the front lines of customer-company interaction.

Price: $195.00