The Spring social media conference season is upon us and the Ants are out in full force. If you’re attending one of these events, please say hi — we’re excited to meet you all! And if you’re not attending, rest assured. Stay tuned to our blog as our Ants are sure to report back some of the insights learned from these great sessions. In the meantime, here are some short summaries of Ant panels and presentations in early April:
Event: SUGARCON 2011 (SugarCRM Customer & Developer Conference)
Date: April 6, 2011 / Track 6 / 11:30 – 12:10 pm
Ant(s) Speaking: Christopher Carfi
Summary: The Social Customer Arms Race: Basis for Conflict or Collaboration?
The intersection of mobile devices, social media and cloud-based services has created a perfect storm for Social CRM. It used to be that only “organizations” had the tools, resources and capabilities to manage the informational history of a business relationship. Now, however, an explosion of services that are available anywhere at any time (and oftentimes for free) are empowering customers to begin to share and manage their vendor relationships more actively than ever before. This interactive session will explore what the Social CRM relationship looks like from the customer’s point of view, highlight a number of new “personal cloud” capabilities that individuals are using for Vendor Relationship Management (VRM), and discuss various approaches that organizations can use to interact with a highly social and empowered customer base.
Event: Radian6 Social 2011
Date: April 7, 2011 / Breakout Session 3 / 2:00 – 2:55 pm
Ant(s) Speaking: Jennifer Hughes
Summary: Community Manager 2.0 – Who’s running this place?
The social web has helped create and define the role of community as an important part of connecting with customers and building business. Learn more about the evolving role of the Community Manager and what’s next to help build more active communities. Panelists include: Pierre Abraham, Rachel Happe, Jennifer Hughes and DJ Waldow
Event: Radian6 Social 2011
Date: April 8, 2011 / Breakout Session 5 / 1:00 – 1:55 pm
Ant(s) Speaking: Sean McDonald
Summary: The Evolution of the Agency.
Discover how agencies are evolving their business around social and the changing media landscape. Learn how social strategies and integrated planning is reaching key targets and delivering real value to clients. Panelists include: David Armano, Blake Cahill, Slavisa Samardzija and Jim Tobin.
Event: Moxie Insight All Member Meeting
Date: April 7-8
Ant(s) Speaking: Sean McDonald and Ben McConnell
Summary: Workshop – Beyond Social Media: A Roadmap to Becoming a Fully Engaged Enterprise
Almost every company is “doing” social media. But many are struggling to define exactly what they’re trying to achieve, and those that have defined it typically aren’t sure how to get there. In this interactive session, leading thought leaders and practitioners from Moxie Insight and Ant’s Eye View will share their perspectives on creating a social business strategy, including a roadmap for driving business transformation through social engagement, and details on how to build a working framework (with real-world strategies and tactics) to get you on the path toward becoming a fully engaged enterprise.
Event: 2011 Police Leadership Conference
Date: April 11, 2011
Ant(s) Speaking: Eric Weaver
Summary: The Engagement Journey for Public Services.
Services such as police and fire are dabbling with social media, primarily replicating the broadcast model. But the public expects to engage with public servants as well. Eric Weaver of social enterprise consultancy Ant’s Eye View will speak on how public services can move from publishing to engagement, influence and advocacy.
