Date: May 17, 2010
Title: Social Media Analytics
Location: Santa Clara, CA
URL: http://www.webguild.org/events/socialmedia/
Contact on the Anthill: Kira Wampler
The session will delve into social media optimization strategies to increase the conversion rate and get high ROI on your campaign.
- Better understand, engage, and target social media users
- Understand social media payback in the context of the overall online marketing mix
- Appropriately attribute credit to social media channels and campaigns
- Use social media analytics to continually refine and improve initiatives